Peter Fuss of Ernst & Young and Andy Walton, Huntsman’s strategic marketing manager, automotive, opened the recent Automotive Polyurethanes, for performance and profit conference in Amsterdam. Simon Robinson reports.
The polyurethane industry has to understand the forces affecting the automotive industry if it is to take advantage of the opportunities that localisation, light-weighting, the move to hybrid and then electric cars offer in the future, said Peter Fuss, of Ernst & Young.
The automotive industry is on the edge of a new round of reinvention driven by lower emissions and the need to conserve resources. “The car needs to go on a diet,” he said.
Today, he said the “global car park is around 900 million cars, by 2050 we will get to a global car park of around 2 billion cars. This is a good figure, it’s a global growth industry,” he said.
Andy Walton, strategic marketing manager, automotive, Huntsman said: “The thought of 2 bn cars by 2050 is a good thing. We have a future industry ahead of us. The challenge is that the thought of sitting in traffic is a downside.”
Fuss added: “If we continue to design cars as we have in the past, we will need twice as much fossil-based input as today. This is unsustainable. It will take a significant effort to get to 2bn cars and use less resources than today. Whether we like it or not, the pressure is there. The regulators, whether they are in Brussels, Silicon Valley or China they all live in the…