CertiPUR-US is moving forward with plans to launch the certification at the consumer market from late 2014 or early 2015. It may charge member companies for listing on its website, Helen Sullivan, communications counsel told delegates at the 2014 PFA meeting.
The suggestion that the CertiPUR-US programme might start charging its members to be listed on the group’s website came following a survey of its members which showed that over 50% would be interested in such a proposals, said Sullivan.
CertiPUR-US has been working to improve the clarity of its message to consumers. A key modification has been to change the hangtag that is attached to finished goods made with polyurethane foam.
“It now says, ‘made without phthalates, regulated by the consumer products safety commission’,” said Sullivan. This helps to bring the programme more into line with US Federal Trade Commission’s green guidelines, she added
A second change in the declaration is the move from saying “low voc, which can be, ‘low compared to what?’ to specifically saying we are low voc emissions for indoor air quality”. “And,” she added, “we say ‘less that 0.5 parts per million’, so we are being very specific about what we mean,” she said.
“We also share the message that we are a not-for-profit certification programme, and I think that’s a very strong message for us and it resonates with people who ask about the programme, “Sullivan said.