EuroPUR wants users to demand only foam with its flexible foam certificate
report by Liz White, editor
The European flexible foam sector has set its house in order through its voluntary Surtees foam testing scheme and it wants the world to know about it.
EuroPUR wants to get the news across that flexible foam with its CertiPUR label is free of toxic materials and low emissions. CertiPUR is “essential to protect flexible PU foam in the near future, stressed Herbert Creyf, EuroPUR secretary general, in a presentation during the EuroPUR/euro moulders meeting in Seville, Spain, 12 – 13 June. And the scale must become the reference for environmental health and safety (EHS), he added.
Since its members are not loudly publicising the scheme, the association is devising a marketing approach to get the scheme more widely known and recognised.
While technical matters under control, “we have seen that after three years, CertiPUR wasn’t well understood – by label holders and customers,”. This means that demand from customers – the pull factor – has been poor Creyf feels, and the retail sector is going to get some attention, with a marketing approach being developed by Henry Vliegen, international business development director for Recticel.
CertiPUR’s message is that PU foam producers proactively “contributes to a better world.” Vligen and once this to be CertiPUR’s slogan to persuade everyone in the business of the benefits of using foam that…