Organika, Poland’s third largest foam producer, currently competes with the world’s largest furniture retailer while navigating Russian politics. The firm’s ceo Dariusz Kwiecinski told Urethanes Technology International magazine how.
Although Organika does not directly supply to IKEA its foams do feature in IKEA’s finals products, according to Kwiecinski. The 300-plus store retailer IKEA, as Dariusz Kwiecinski pointed out pointed during an interview with Urethanes Technology International magazine in 2009, has its own foam manufacturing facilities.
Additionally, the Swedish retailer is partnered with Polish foam producers to meet its foam requirements – Dendro is one. IKEA, according to its website, has nearly 1,000 furniture makers to pick products from.
With IKEA closed as a potential customer, Organika looks to independent retailers and intermediate furniture producers market for its custom. “In that way,” he said, “we do actually compete with IKEA.”
“When dealing with the companies supplying IKEA, you have to remember that for each item the retailer will have two to three suppliers to choose from. Each of these furniture makers will be trying to produce that item at the best and cheapest price they can.”
“So, in that sense, our customers are always looking to produce a better product at a cheaper price than IKEA is able…