Lubrizol has been steadily building its presence in thermoplastic polyurethanes (TPUs) and polyurethane elastomers since the firm bought Noveon, formerly BFGoodrich, in 2004. Simon Robinson talks to Timothy Madden about the firm’s strategy
Lubrizol has gained deep historical roots in polyurethane elastomers. The firm’s position started to grow when it purchased Noveon, which owned polyurethane assets of BF-Goodrich, the firm which first developed TPUs in 1959. In 2011, Lubrizol purchased Merquinsa, located in Barcelona, Spain.
Merquinsa is one part of Lubrizol’s polyurethane portfolio which has grown steadily by acquisition. Before the purchase of Noveon in 2004, Lubrizol’s business was confined to making lubricating oils used in the automotive industry and a range of other business sectors.
The Noveon purchase was a game changer for the firm, taking Lubrizol in to a new business direction. “There were a lot of major brands inside Noveon,” said Timothy Madden, Managing Director, Estane Engineered Polymers EMEAI and LifeSciences EMEA for Lubrizol.
“They had interest in the brands and maybe the deep understanding came after the purchase,” said Madden.
That purchase prompted Lubrizol to grow its portfolio of polyurethanes for CASE applications.
Lubrizol also strengthened it polyurethane portfolio with the purchase of SK Chemicals’ polyurethane elastomer business in 2008. Its purchase of Merquinsa in 2011 gave it access to technology…