Portland, Oregon — Adidas will open a new footwear production site in the Atlanta area in 2017, the firm announced.
Executive board member Eric Liedtke said: “For years our industry has been playing by the same rules, manufacturing product remotely in Asia.”
But he added, Adidas is “obsessed with bringing all steps of the creation process home to America.”
Adidas is offering “unprecedented customisation of high-performance products with unique fit, comfort and look,” according to a press release.
The 22,000m2 –plus factory will be fully functional in the back-half of 2017, said Adidas. With a focus on running footwear, the firm plans to produce 50,000 pairs in 2017 at the site.
In the mid-term, Adidas aims to produce half a million pairs of shoes for running and other categories. The Atlanta factory will create around 160 jobs, the firm said.
In January this year, UTECH-polyurethane.com reported that Adidas has teamed up with Johnson Controls to initiate its first Speedfactory in Ansbach, Germany.