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Free weekly plastics news for China

By David Reed, UT EditorAKRON, OHIO-Plastics News, North America’s leading weekly plastics publication, is launching a free weekly electronic news service for the Greater China region in mid-June. The editorial focus will be to provide news of value to readers operating plastics and product design businesses in China. This includes coverage of new technologies and applications, materials supply and demand, trade and legal issues, design trends, tooling news, environmental issues, end-market and economic prospects, and processing and machinery developments. The content will be written by Plastics News staff writers, correspondents and expert contributors around the world. The publication recently hired a Chinese national as a reporter in Akron, and is adding news correspondents in Asia. The e-mail news broadcast, free to subscribers, will be backed by a new Web site filled with articles and useful features edited for readers in China. Both the news broadcast, called Plastics News China eWeekly, and the Web site, at www.PlasticsNews.com/China, will be in simplified Chinese and English. “No market is moving at a more breakneck pace than China,” notes Robert Grace, Plastics News editor and associate publisher. “Executives and managers there have a strong need for timely, independent business, market and technology news from around the world. We plan to provide that information to China’s plastics and design leaders.” The new service is primarily directed at readers in mainland China, Hong Kong and Taiwan. The initial goal is to deliver a weekly news broadcast with 8-12 story headlines and summaries to 25,000 subscribers. The headlines will link back to more complete stories on the new Web site, with the full-text versions being fully accessible to all readers. The free weekly broadcast and complete access to the new Web site will be supported by advertising. To date, Husky Injection Molding Systems Ltd., Maguire Products Inc. and Progressive Components have signed on as charter advertisers. “This is a fantastic opportunity for suppliers to reach a huge and important processing community,” said Tony Eagan, publisher of Plastics News. “Our readers in Greater China will quickly recognise the quality of our news products. We expect readership to grow substantially throughout the Pacific Rim.” Advertising is being sold in packages that include both the weekly news broadcast and the Web site. For sales details, contact Eagan at Tel: +1 (330) 865-6111 or by Email at ; for editorial information, contact Grace at Tel: +1 (330) 865-6151 or by Email at . Akron-based Plastics News is published by Crain Communications Inc. (www.crain.com), which also publishes Urethanes Technology magazine. It has been delivering global plastics industry news to 60,000 readers in North America every week for 16 years. It is the industry’s leading publication as measured by circulation, readership and advertising revenue. “



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