Welcome to Urethanes Technology International

Interiors get higher priority at Big 3

By Jason Stein, Automotive News

Detroit, Michigan-From concepts to production vehicles, Ford Motor Co., General Motors Corp. and the DaimlerChrysler Group have vowed to improve their interiors. That means better-looking plastic, more creativity and less clutter.

“Interiors are where the customer makes a connection, and in the past we screwed up,” says Dave Rand, executive director of GM’s interior design. “We have to strive for better interiors, and I think, as a corporation, we woke up and realized that. And it seems everybody else woke up, too.”

At GM, it started two years ago with a commitment to invest more money and build a better working relationship among the design, engineering and manufacturing departments. In May, “perceived quality” even became an official phrase in GM’s advanced vehicle development.

BUSINESS DIRECTORY

SEARCH FOR YOUR BUSINESS USING THE BUSINESS DIRECTORY

Over 250 UTECH exhibitors listed

Search over 250 business listings to find the companies with business solutions you need....

URETHANES TECHNOLOGY

REPORTING ON POLYURETHANES SINCE 1983

Trusted Informatoin

Urethanes Technology International has been providing business-critical information to the global polyurethanes industry since 1983

ADVERTISING & SPONSORSHIP

INVEST WISELY FOR RESULTS

Target your message, generate leads

Advertising on line and in print gives you access to an audited readership of over 6500/issue. Sponsoring conferences and events can position your firm as a thought leader.