Guangzhou, Guangdong – Elitecore Machinery Manufacturing has upgraded the mixing head on its foaming machines to better meet the clients’ demand, the company’s president Jacky Lee told UTECH-polyurethane.com in an exclusive interview at PU China 2017.
‘The new head improves the feeding and mixing process and can give the foam finer cells, softer touch and make it more deformation resistant,’ said Lee. ‘Our sector will see the new-gen [products] replacing the old ones within the next decade.’
Based in Dongguan, Guangdong, the company provides machinery for flexible foam, including high resilience and memory foam, used in areas such as home furnishing, auto interiors and footwear. Elitecore said it supplies firms such as Japan’s Inoac and China’s Sinomax.
The company currently produces up to 20 large-scale production lines and 600 smaller machines each year at three plants in Dongguan, two of which came on stream over the past twelve months.
Elitecore also has a contour cutting machinery plant in Turkey started up in 2015, with CNY 6m ($0.9m) annual sales.
‘We keep innovating our products and have gained great reputation with our older clients,’ said Lee. ‘Orders keep coming in by word of mouth.’ The company is mulling new facilities within the year and expects CNY 50m revenue in 2017, more than double its 2016 sales.
Half of Elitecore’s revenue comes from overseas markets, and the company plans to set up subsidiaries in India and Nigeria in 2018.
Exchange Rates: Xe.com 5 September 2017