Shanghai – Water-based chemical firm Scisky launched water-based polyurethane condom brand Zhongchuan, the first of its kind in China, at the company’s press conference in Shanghai on 20 May.
Two products under the label, Zhongchuan 001 and Zhongchuan 002 with 0.01 mm and 0.02 mm thickness respectively, were showcased at the event. It was the first time Scisky unveiled such products after its 100kT/year water-based PU condom facility in its headquarter city of Lanzhou, Gansu came on stream last August.
At the event Scisky signed brand promotion contract with Houston Rockets, the NBA team Chinese basketball star and Scisky group’s brand ambassador Yao Ming used to play for.
Zhongchuan has similar quality to international brands and offers more value with a lower price, said the company’s website. In light of the development of overseas markets, the company expects water-based condoms to take up half of the China market, pegged at CNY 10bn ($1.5bn).
Exchange Rates: Xe.com 1 June, 2017