Bart ten Brink is the new president of EuroPUR with new ideas of how the organisation should be run and how it should interact with the wider world. This is his view from the top.
I have a number of objectives that I want to see the association achieve during my tenure which runs until the celebration of EuroPUR’s 50th anniversary in June 2016.
The first of these is increasing the visibility of flexible polyurethane foam in the eyes of society, and regulators.
Raising the industry’s profile will have benefits in terms of the second area, which is handling regulatory pressures such as chemical legislation (REACH). My third focus is the circular economy, or how to close the loop between polyurethane foam production and sensible end-of-life options for foam containing products.
Tell the world about PU flex foam
Polyurethane is one of the hidden materials that is used in our daily lives. It gives us the comfort that we need. When we make it more visible, we help stakeholders understand the benefits it brings to society and what we do to produce it safely.
The most important thing is to make our product more visible to the outer world. We have not done that in the past and there are many, many issues around us with many stakeholders. We need to make our industry visible to explain: who we are; what we do; and how many we…