BASF performance material division opened the first of a series of Creation Centers at its campus in Navi Mumbai in late May. Satnam Singh took a look inside.
BASF’s Creation Centers aim to bring customers and BASF experts together to turn ideas into polyurethane products.
In addition to Mumbai, the company has plans for ones in Shanghai and Tokyo this autumn. Centres in Ludwigshafen, Germany are planned for the end of 2019 and Wyandotte, Michigan by the end of 2020.
‘The objective is to connect all the Creation Centers so they work together collaboratively,’ said Andy Postlethwaite, senior vice president, performance materials (Asia Pacific), BASF.
The company declined to outline the financial cost of the project in Mumbai. But it said: ‘We are utilising the existing facility at Navi Mumbai. Investment is in parts and simulation equipment.’
Customers will be able to explore materials; use interactive digital tools and take part in workshops about turning ideas into products and the materials to use.
Postlethwaite explained how the new centre will strengthen BASF’s presence in the country. ‘We have two PU system houses in Thane (Navi Mumbai) and a new one in Dahej,Gujarat. We import Isocyanates from our sites in Korea and China.’