The polyurethane technology behind one of the world’s most popular brassieres inspired an award-winning sports shoe and a PU foam allergy mask innovation. Both were among the highlights of the International PU Forum 2015. Jane Denny reports.
The polyurethane technology that bought a soft feel and seamless surfaces to the brassiere at the turn of this century has been incorporated into an innovative sports shoe designed to increase breathability, flexibility and energy return in athletic footwear.
Speaking to delegates at the International PU Forum about his firm’s polyurethane moulded bra cup, Regina Miracle’s chairman and md Yy Hung said the product is now “the most popular style in the bra market.”
His firm was the world’s first to invest in 3-D scanning technology, a move that pioneered precision in bra manufacturing, he said.
“In 2009, Dream Angel by Victoria’s Secret was introduced to the market. The soft memory foam push up bra gave the customer a natural lifting effect. After that, the firm, introduced the Body by Victoria collection in 2013. The light all-over memory foam bra cup matched with soft fabric made it a comfortable daily bra with soft hand feel,” said Hung.
Hong Kong-based Regina Miracle – the manufacturer of Victoria Secret’s T shirt bra – teamed up with sports apparel brand Under Armour to create a sports…