About two years ago, Meia, a Chinese foamer, bought a LaaderBerg machine for its plant in Beijing, but there is more to the company than that. Jane Ho and Simon Robinson spoke with Zhishan Huang, Meia’s chairman, on the fringes of PU China 2018.
Meia has been operating in the Chinese flexible foam market for about 20 years. During this time, the company has learned that investing in the supply chain to a greater degree than many western foamers would consider normal can pay dividends. And it is not going to stop now, as it needs to keep delivering high-quality products to its customers in a number of sectors.
‘We have 20 years of history in Northern China and, because the Chinese market demand has been rising, there has been demand for better quality products, so we purchased a LaaderBerg machine,’ said Zhishan Huang, Meia chairman.
His company has operated with a number of locally produced foaming machines, but decided to make the move to a western-produced machine because of its good quality, its production stability, and its easy operation, Huang added.
Go West for machinery
Meia took the decision after a period of research. A few years ago, the company was smaller and so was demand, Huang said.
‘We spent two years researching the machinery market and finally chose LaaderBerg. LaaderBerg was better for our product portfolio,’ he said. The company settled on a MultiMax machine. ‘We have been using it for a year. It has been stable and has…