It can be hard to calculate a value for the global footwear industry. However, there are figures available for the US.
According to IBISWorld’s latest report on the US shoe industry, Nike is not only the US’s but also the world’s largest shoe company. The report said Nike controls an estimated 40% of the US athletic footwear market. Around 18,000 US retailers buy the firm’s shoes. Independent contractors, based outside the US, manufacture 97% of its shoes.
At Adidas, 3% of the total shoes produced are made in Europe, Africa or the Americas with 97% produced within Asia.
Privately-held company New Balance is, according to IBISWorld analysts, “increasing its presence in the US and has grown its market share from 6.3% in 2010.” IBISWorld estimates the company’s US industry-specific operations’ operating income has risen from $5.9m to $8.6m since 2010.