Diegem, Belgium – Goodyear’s tyre noise reduction technology, SoundComfort, has been voted Product of the Year 2019 by consumers in Belgium and the Netherlands. The consumer survey was carried out by Nielsen.
SoundComfort technology involves adding an open-cell polyurethane foam element to the inner surface of the tyre to reduce air vibrations. The company says it cuts noise by half – up to 4 decibels – resulting in a noticeably quieter journey within the car.
The foam is sufficiently light to have no impact on fuel consumption. It also has no effect on speed.