Sacramento, California – The Mattress Recycling Council (MRC) has launched its 2018 Retailer Take-Back campaign. The eight-week campaign runs through October and November in California.
Under the banner ‘Make it Easy’, it aims to encourage consumers to ask retailers to take back old mattresses when they buy a new one. The campaign is designed to show consumers and retailers how simple it is to recycle mattresses freely through the Council’s Bye Bye Mattress programme.
As well as print advertisements, a 30-second digitally animated TV ad is being run. It features the character Mr Sandman, who poses the question ‘What are old mattresses good for?’ followed by a series of incorrect answers that range from surfing to use in modern art to holding off the zombie apocalypse, and finally the correct answer – ‘Recycling? Totally – It’s easy!’
‘We want Californians to know they can ask their retailers to take their old mattress when a new one is delivered,’ said MRC managing director Mike O’Donnell. ‘It’s part of our Bye Bye Mattress Programme, which removes millions of pounds of waste from California’s landfills every year and reduces the state’s environmental footprint.’