Beaverton, Oregon — Nike posted sales of $ 9.1bn in Q1 2017, up 10% on a currency neutral basis, the firm said in a statement.
Footwear sales in North America were $ 2.5bn, up 7% on Q1 2016 excluding currency effects, Western Europe footwear sales were $ 1.1bn, 4% up on the prior year quarter.
Central and Eastern European footwear sales rose 19% compared to Q1, 2016 at $ 270m, while Greater China sales were $ 710m, up 25% on Q1 2016 with Japanese revenue at $ 166m, was up 17% on Q1 2016.
Footwear sales in emerging markets, said the report, reached $ 661m, lower than the $670 m reported in Q1 2016 but still up by 12% on a currency neutral basis.
Earnings before interest and taxes (EBIT) for the total Nike brand – which includes footwear, apparel and equipment – was reported as $ 1.2bn, 20% lower than the $ 1.6bn reported in Q1 2016.
In the conference call, Nike ceo Mark Parker said that “on a constant currency basis, direct to consumer sales revenue for Q1 was up 22% with the Nike.com business leading the way at 49% growth.”
Parker also said that “personalised products and services where and when you need them is the future Nike is building for tomorrow and delivering today.”