London – Following changes to Urethanes Technology International in November 2016, the publication’s owners, Crain Communications, have shown their continued commitment to the brand with an updated website.
The utech-polyurethane.com website is due to launch on 21 July 2017 and will bring together all of the UTECH events as well as daily news and industry information from Urethanes Technology into one simple to access portal.
‘The goal is to make it easier for the global polyurethane industry to find the information it needs to make good business decisions,’ said Simon Robinson editor. ‘We redesigned the website three years ago and earlier this year we decided it was time to look at what was working well and to build on that,’ he added.
Brennan Lafferty, Crain vice president and group publisher said, ‘This is the first step in a process which sees us overhauling and improving the information offering to our customers in polyurethanes.
‘We are taking this opportunity to streamline the way that the website and our other information delivery platforms such as eNewsletters, operate over the coming weeks and months.
‘For example, he said, ‘We will be re-instating popular features such as online magazines as part of this update and eventually, we plan to add other services.’